CORESET is a boutique training facility dedicated to helping women unleash their athletic potential through personal training and small group classes. With a focus on strength, mobility, and gymnastics-inspired movements, CORESET creates a fun and motivating atmosphere where modern women can connect and thrive. The mission is to empower women to become their strongest selves, fostering both physical and mental confidence along the way. Franziska, the owner, emphasizes a playful approach to fitness, believing that building confidence leads to greater autonomy in the body.

In collaboration with Sophia Psaltakis (project manager & concept developer), I played a crucial role in developing a brand identity that captures the essence of CORESET—bold, creative, and feminine. The primary challenge was to redefine the gym experience for women, shifting the perception of intimidating fitness environments into a vibrant and supportive space. To achieve this, I crafted a strong brand image that combines playful and motivating elements, using bold typography and a color palette that balances strength with softness. This design approach reflects the spirit of independent women who embrace their power and aren't afraid to lift heavy. The playful photography (by Sigrid Keidel) complements the overall branding, inspiring and empowering the target audience.