Sapuni Soap is a family-run soap company from Crete, Greece. Founded by two sisters with Greek heritage, Sapuni was born from a desire to create natural, gentle products using local ingredients. Their handcrafted soaps capture the essence of a slow, Mediterranean lifestyle, inviting people to experience the warmth of the sun, the sound of the waves, and the scents of the coast with each use.

This project was one of my first full branding and web design experiences. I wanted to reflect the serene and nostalgic feeling of the Mediterranean in every aspect of Sapuni's visual identity. The logo uses a clean and playful typography to echo the simplicity and warmth of life by the sea, while the monospace body font adds a nostalgic touch, reminiscent of machine-typed love letters from a passed time. Keeping the texts in both Greek and English was essential to honour the brand's heritage. Through packaging, web design, and brand visuals, we created an image that felt authentic, calming, and natural—just like the soaps themselves.