Sun Tales Beach Towel is my passion project, a colourful and eco-friendly towel that captures the essence of sun-filled beach days. Inspired by the idea that the best memories are made under the sun, I designed this towel with a playful, tropical vibe. The vibrant colours and bold logo make a strong statement, while the integrated backgammon board adds a unique, fun twist to beach life. More than just a towel, Sun Tales promotes environmental awareness by encouraging players to use seashells as game pieces, blending sustainability with a sense of adventure.

As this was one of my personal passion projects, I had the freedom to design something that truly captured the joy and freedom of beach days. I incorporated bright, vivid colours to create a playful, energetic vibe and added a functional twist with the backgammon board design, encouraging beachgoers to consciously engage with nature while having fun. The entire campaign was brought to life with photography shot on 35mm film during a trip to Brazil, adding a raw and authentic feel to the visuals. From concept to execution, this project was about infusing a sense of playfulness and sustainability into a vibrant product that stands out in the beach accessory market.