A sliding selection of Studio Anemone's colourful and bold Branding Work. An introduction to her protfolio
Branding & Web Design

Helping independent businesses uncover an irreplaceable visual idenity.

My practice blends creative strategy, concept development, and visual implementation to craft sustainable solutions tailored to your brand’s unique challenges. Together, we navigate the landscape of Branding & Web Design to transform the visual wilderness into your business's personal sanctuary.

in just 4-8 weel we transform your business into a sought after brand through a personalized 1:1 done-for you branding journey.

Book the brand expedition

Not for everyone

Creating something own

If you want a brand to blends in and be beige, I’ll tell you this: beige is the right colour for your ice latte,  but it’s a terrible choice for your brand.
Here, we don’t follow trends or algorithms. What you will find is a deeply immersive and strategic process that looks at your story, your essence and your own personality.
We believe in the power of authenticity, it’s not safe, it’s not boring and definitely not beige.
The process will be authentically yours because when you build a one-of-a-kind brand, there’s no going back.

For the independent & the purposeful

Our services are deeply bespoke and specifically built for the purpose-led brand, the passionate, the creative, the bold— that are doing good for others and the planet.
Here, we nurture the ones who are done with generic and ready to stand out.
Studio Anemone builds brands with intention, we don’t do sprints weeks or brands in a day.
Our process is curated to be built in 4-12 weeks, to work alongside your busy schedule. We think good things take time, and should not be rushed.

Building a sustainable ecosystem

A brand should not only be about performance and sales, we are here to create a sustainable ecosystem that supports your lifestyle vision.
We match the complexity of your visual identity to the capacity you have as a founder.
We look at the areas of your business that drain your energy most and how brand assets can support you where you need most.
We make sure that the visual image attracts the attention of the costumers you Love working with, while repelling the draining ones.
But before everything else we aim to design a timeless visual brand that is built to grow along side you, sustainably. This way you can focus on what you do best, without having to worry about iterating your colours every season.

Human connection first

Studio Anemone builds impactful & irreplaceable designs for Humans from a Human.
We believe in the power of connection and relationships. This is implemented in the design process through a close-knit collaborative process: you will be directly working with me as a creative partner. We create a safe space where your voice is not only heard & valued, but where it is translated into powerful visuals that tell your authentic story.
We are intentional with our attention and only take 2-3 projects at one time to ensure you are not just another number but are the center of our attention.
Not only do we cherish human connections, but we believe in the full power of the human creative mind. We create strategy-based brands without the use of external bots, and run our services 100% AI-free.

Currently working on
Services

For Brands done with the generic and ready for flavourful visuals that don’t conform to the norm!

Featured work

Transforming dreams into
visual experiences

Visit my playground
Shows Demi, A young woman in a geen top with orange sunglasses on. She has blond curly hair and is looking away from the camera. The background is a colourful harbour in Cape Town
your designer & creative Partner

Hi there, I'm Demi

Hi, I’m Demi, a very curious and multifaceted individual.
Five years ago, I founded my own branding and web design studio, Studio Anemone, where I help independent businesses translate their unique personality into distinctive, irreplaceable visual narratives.

I’m deeply fascinated by the ecosystems around us and draw most of my inspiration through lived experiences. One of the most tangible examples? Take traveling. Each destination carries its own authentic looks, feel & vibes. Through the colours, the smells, the quiet little quirks you find between the streets. I built this Studio and my services to reflect that same spirit of authenticity. Because your brand isn’t just a logo—it’s a living, breathing expression of who you are and where you're going. And it deserves to feel as intentional, curious, and full of character as you are.

My approach to design is rooted in care, creativity, and a strong belief that branding should feel like you. Not trendy. Not templated. Just honest, adaptable, and true to your values.Like the sea anemone—the studio’s namesake—I help you stay rooted in who you are, while flowing with change. Together, we’ll create a visual identity that reflects your essence and expands with you as you grow.